Finding New Microblading Clients | Tips for Growing Your Customer Base

February 12, 2019

Expand your clientele with simple but effective methods.

Finding new customers is about keeping on the cutting edge of style and techniques, as well as effectively marketing your products and services.  

 NEW BEAUTY THERAPY

Customers expect that their Technicians are not just there to give them what they want, but also to identify new and exciting products and services that they would otherwise not be aware of. Effective growth means more than just doing one thing well: You need to be aware of what your customers may move onto next.

For example :

• Microneedling
• Dermaplaning
• Tattoo Removal Laser
• Lash Enhancement Tattoos

Expert blogs are a cheap and effective means of keeping up to date and social media, such as YouTube, Pinterest or Instagram is a great way to learn about new products and techniques. There are always developing products and techniques to offer both existing and new customers, so make time to ensure you are ahead of the curve.

DEVELOPING YOUR MARKETING

You may offer great services, but if you don't market them correctly, you can’t expect customers to second-guess what you can do for them.

An efficient and consistent marketing plan is essential in this day and age. With most people using the Internet and Social Networks to advertise, you need to ensure that you stand out:

• Have a specific 'look and feel' for your marketing. Make sure it is consistent across all platforms. If you have a logo, use it. Likewise, use the same font and style - it really makes a difference!
• Web Banner Advertising: Link to content that is relevant to your service and track whether it is driving customers to your website.
• Bandwagon Advertising: If you can, harness famous or notable clients or endorsements. If not, link to articles about how great your products or services are. People want to jump on the bandwagon, so you need to show them why what you offer is new or popular. This effective technique which can be used across all media: be it print, electronic, or broadcast.
• Contextual Advertising: This a very specifically targeted form of Internet marketing where advertisements are selected by automated systems based on the content being viewed by a particular user.
• Social media: Instagram, Facebook and other social media platforms have developed into the main means for small businesses to market themselves and their services. The trick is to maintain a consistent presence, using a range of posts- photos, links to interesting articles, announcements all drive traffic to your sites. This is the fastest, cheapest and the most direct way to reach potential customers, but it requires persistence and a willingness to keep plugging away.

SPECIAL DISCOUNTS

Clients like to feel that they are getting something for their loyalty. They are also more likely to recommend you if you make them feel special. Discounts and special offers can drive business through the door. Targeted offers for students, mothers, or people diagnosed with cancer, can be a great way to encourage new business.

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